Your fantasy partner stares up with twin pools of desire. You look down. Whoah – that’s not your body! It’s the one you wish you had. It belongs to your Avatar. Let the games begin.
Welcome to the brave new world of virtual reality porn.
Porn, it seems, always moves the needle forward. From cave drawings to the VCR to the dawn of the internet and now into the new realms of virtual reality.
For Naughty America CIO Ian Paul, VR represents a holy grail finally within reach for the porn industry. “The entire history of porn has been trying by whatever means available to arrive at this type of experience, and now it’s here. This is a huge leap forward,” he recently told Digital Trends.
Hollywood Scrambles Aboard the VR Bandwagon
Virtual reality also may be the next disruptor for Hollywood. First it was the talkies. Then color and then 3D. Now virtual reality seems poised to take movies – both in theaters and at home – to the next level.
Entertainment companies such as Comcast and Fox have poured over $43 million into virtual reality ventures. Sony Pictures recently made history when it hired the first head of VR for a major studio, according to the LA Times.
“Specific goals can vary, but the overall mission is simple: Get in on the ground floor, financially or creatively, of a medium that one day could represent a chunk of entertainment revenue. VR content, these companies believe, will exist on their slates alongside the so-called flat-screen entertainment of films and TV shows,” the LA Times reported.
While 2016 totals are still being tallied, Deloitte Global predicts that it will be the first year that VR sales hit a billion dollars. About $700 million is expected to be from sales of the VR headsets themselves and the rest in game content. However, Deloitte thinks virtual reality bites and people other than gamers will be reluctant to use it. But U.S. businesses and schools are already proving them wrong.
Not Just Fun and Games – VR All Ready In Real World Use
Although virtual reality got its start in the video game realm, all kinds of businesses now are exploring the possibilities. Bradley Stern told CBS News that he went shopping for a new townhouse without leaving his realtor’s office. “Everything is so vivid!” he said in a walk-through.
Real estate agent Evan Rosenfeld added that virtual reality could change the way people buy homes forever.
“If we have this now, where are we going to be in five years?” he said in the CBS News report. “Is the client going to be able to completely design their property before it’s even built? I think that it’s really going to be something spectacular.”
Vroom, a used car sales startup, is one of the early entries into using virtual reality to sell cars. The company recently told Forbes that it plans to open VR showrooms in its Texas offices in Grand Prairie and Houston, and in mall stores in Austin and Phoenix. Car shoppers will strap on VR headsets to check out 15 different car models ranging in price from $25,000 to $60,000.
If the virtual reality showrooms prove popular, Vroom will open more across the country.
Cadillac has also said it will start replacing its car dealerships with virtual reality showrooms to sell its new cars, according to Slate .
But VR is not all about selling. There are also educational uses and one medical school is already using VR to replace cadavers. Ohio’s Case Western Reserve University Medical School and the Cleveland Clinic have teamed up with Microsoft to create a virtual anatomy curriculum. “The school is replacing the traditional cadavers in its anatomy classes with clean, upright, heart-still-pumping, digital bodies,” courtesy of Microsoft’s HoloLens, CBS News says.
VR Among This Year’s Top CES Trends
Entertainment whether games, concerts or movies is still a driving force behind VR. Tech columnist David Pogue noted virtual reality goggles as one of his top trends from this year’s recent Consumer Electronics Show in Las Vegas,
“CES attendees were agog over the goggles from Sony, Samsung, HTC, Oculus, and others. Yes, it’s virtual reality (VR), where you can turn your head inside your video game and “look around” the scene,” he said in a recent column.
“Most of those goggles are coming out later this year. There’s the Oculus Rift, which will cost $600 ($1,000-or-so PC you’ll need to run the games on not included). There’s Sony’s PlayStation VR (no price yet), which plugs into a PlayStation console (no PC needed). There’s Google Cardboard ($25) and Samsung Gear VR (available now, $100), which are basically holders for your phone (and aren’t nearly as sophisticated or amazing).”
With the big bunch of VR goggles on the market, companies are eagerly developing software for them, like Vrtify which can give you virtual front row seats to rock concerts or make your Spotify lists come alive.
Facebook Planning to Spend Billions on VR
In a courtroom, where he was presumably under oath to tell the whole truth and nothing but the truth, Facebook CEO Mark Zuckerberg Facebook said that the social network was planning to spending over $3 billion in the next decade to improve virtual reality and make it more accessible, according to the The New York Times.
Zuckerberg made his comment during a trial underway in Dallas federal court over accusations that Facebook stole technology from game company ZeniMax to help create its Oculus Rift VR software and headset.
VR Market Potential Creates Hiring Frenzy
With sales of phones, tablets, computers and tvs relatively flat, companies are glomming onto VR as the next shiny object with which to woo consumers. The starting gun’s been fired and now the race is on to produce bigger better VR gadgets for the emerging marketplace. As a result, a hiring frenzy is underway for tech talent, according to tech jobs analytics firm, Paysa.
Paysa data reports over 2,000 current job listings for virtual reality companies with pay packages averaging about $150,000. Nearly 700 of those jobs are in Santa Clara, 158 in Menlo Park, 110 in Sunnyvale, 50 in Mountain View which means more than 1,000 jobs in Silicon Valley alone. Plus another 108 jobs in San Francisco. About 300 of the job listings are for Austin, TX. Currently, Austin is a primary job location with close to 30% of virtual reality jobs clustered there but it seems that Silicon Valley firms are gearing up to change that. And soon.